GEP, a leading global provider of procurement services and technology, and Kellogg Company (NYSE: K), one of the world’s leading producers of convenience foods, will jointly make a presentation at SIG Global Leadership Summit on “Maximizing Marketing Investment Returns – Evolving Role of Procurement.”
The presentation, which will be made between 1:45 pm and 2:35 pm on Thursday, October 11, 2012, at Fairmont Scottsdale Princess, Scottsdale, Arizona, will reveal methods for managing internal stakeholders and maximizing marketing ROI.
Richard Johnsonbaugh, Senior Manager, Marketing Procurement, Kellogg Company, will join Bin Shrestha, VP, Consulting, GEP, to highlight how procurement has stepped up to drive greater agency value and stakeholder accountability.
“Food and beverage companies face a competitive market, with constant challenges to keep consumers engaged and loyal, while also finding innovative and creative ways to keep cost down. Marketing is a key area of focus when looking for opportunities for increased service and quality, as well as best overall value,” said Shrestha. “We’ve been able to develop strong and successful client relationships because of the talent, expertise and passion that GEP experts bring to every engagement,” he added.
Based on its strong forward movement in the procurement services sector, GEP was recently identified as a star performer in Everest Group’s PEAK Matrix of service providers.
http://www.gep.com/PressRelease/GEP-Kellogg-make-presentation-SIG-Global-Leadership-Summit.aspx
